The Phone isn’t the Second Screen. It’s the First One.

When was the last time you paid attention to a TV commercial? A while ago, right? Right. People just DON’T want to sit through those ads any more. But for me, there is a bigger lesson here, and a huge business tactic to be learned. See, a lot of people have been talking about something … Continue reading The Phone isn’t the Second Screen. It’s the First One.