6 years ago · 4 min read
Most people suck at marketing. Why? Because they’re too focused on the big picture and their end game (what I call the “clouds”). And I get it—the dream is what drives you.
Most people suck at marketing. Why? Because they’re too focused on the big picture and their end game (what I call the “clouds”). And I get it—the dream is what drives you.
There are too many people who are average at what they do and are confused by their average results. This is because the vast majority of people tend to play the middle—they focus on the vague minutiae that doesn't matter. They're focusing on the wrong stuff. ...
If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it....
I spent all day Snapchatting in Vegas yesterday at CES, in my hotel room, during meetings and in between breaks. I was storytelling and providing value to my followers on the ghost.