Posts tagged with  “strategy”

I named this article August and I’ll tell you why. August simply fascinates me. You’ve seen the video but I want to dig deeper into the details. I’ve flipped the script and this is the first time in my career that I’ll actually be taking a break. I’ll be out...

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This is a subject I have been thinking about for a long time. It’s the reason I’ve been such a success. And the truth is: There is no reason to do anything other than act like a media company in today’s digital age. It just access. Never before have brands and consumers had the...

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What's the strategy behind Snapchat's new Memories update?

With Snapchat’s latest update to add Memories to the platform, you’ll hear a lot of people saying things like “Snapchat has gotten away from what it was,” or “it’s over for Snapchat.” We’ve heard the same doomsday sentiments about other platforms over the years, so let me give you my...

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