Posts tagged with  “social”

Social media ROI is like playing the piano.

The ROI of Social Media If you're in the business of social media marketing, I'm willing to bet you get asked about social media ROI about every ten minutes. I know I do. The thing is, figuring out how to calculate ROI is pretty straightforward with all of the metrics and...


Of course it's worth promoting your content if you do it properly. I've talked about Facebook dark posts ad nauseum. But the real question you need to ask yourself first is "is my content actually good?" Because no amount of paid budget is going to save bad content. But...


I’m a huge fan of content. I’m obsessed with it. But now, content is in abundant supply, so we have a supply and demandissue. There is so much ofit out there that it’s no longer enough to just be great at it. There are too many people who just think...