If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it....
I spent all day Snapchatting in Vegas yesterday at CES, in my hotel room, during meetings and in between breaks. I was storytelling and providing value to my followers on the ghost.
I get a lot of questions about employees, and what are the best ways to hire them. Hiring can be a tricky process, but even before you get to the interview, you need to find a way to get those applications in at all. It's very rare that a new...
What advice can I give salespeople about social media? That's an easy one. Quite simply: stop being so impatient, and start providing value. Everybody is trying to close too early. You need to have that patience to set up the sale. Stop throwing...
