Posts tagged with  “snapchat”

What's the strategy behind Snapchat's new Memories update?

With Snapchat’s latest update to add Memories to the platform, you’ll hear a lot of people saying things like “Snapchat has gotten away from what it was,” or “it’s over for Snapchat.” We’ve heard the same doomsday sentiments about other platforms over the years, so let me give you my...

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snapchat screen displaying new friend requests where the ghost is highlighted

A lot of my community that has tried to get big on Snapchat has found it difficult to grow their audience. Unless you’re a celebrity or somebody already well established, it’s hard to get noticed, and the fact that Snapchat has no in-app discovery is messing with a lot of...

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