3 years ago · 3 min read
A few years ago, I was in a meeting with a very conservative CMO. And boy, was she grilling me.
3 years ago · 2 min read
It shocks me that so many people still fundamentally misunderstand YouTube. They look at my show, and they ask me things like “wait why aren’t you monetizing? Where’s the ROI? WHATS YOUR BUSINESS MODEL!?!?”...
4 years ago · 3 min read
The ROI of Social Media If you're in the business of social media marketing, I'm willing to bet you get asked about social media ROI about every ten minutes. I know I do. The thing is, figuring out how to calculate ROI is pretty straightforward with all of the metrics and...
4 years ago · 2 min read
Look, I know I'm always the first person to say engaging with existing conversations on Facebook and Twitter is a great idea. Getting your brand out there by riding existing hashtags or just finding people who talk about what you're selling is the number one way to do social right...
