If you are a computer repair salesman, and I tell you to make videos about how to repair computers, you might think of it as losing business. You’re probably thinking: “How does teaching my customers how to solve their problems for free get me more customers?” But the truth is...
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value...
If you have a company right now, you need to be producing content. Period. Every company is a media company; I've been saying it for years, and it is happening now. So don't get left behind. Make great content, and you'll see the results, I promise....
It's no secret that the companies that I advise at VaynerMedia have a lot of resources. Probably a lot more than you do. So when I go on and on about how important content production is, you might very well think "whatever, Gary, that's easy for you to tell PepsiCo,...
