Posts tagged with  “media company”

If you are a computer repair salesman, and I tell you to make videos about how to repair computers, you might think of it as losing business. You’re probably thinking: “How does teaching my customers how to solve their problems for free get me more customers?” But the truth is...

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It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value...

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It's no secret that the companies that I advise at VaynerMedia have a lot of resources. Probably a lot more than you do. So when I go on and on about how important content production is, you might very well think "whatever, Gary, that's easy for you to tell PepsiCo,...

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