The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered....
A couple weeks back, Arby's put together a small tribute video to say goodbye to Jon Stewart. Maybe you saw it. Maybe you didn't. But what Arby's did was no short of brilliant when it comes to marketing in today's world....
#QOTD: How bad you want to work at VaynerMedia?00:51: With Facebook reach continuing to decline, do you see a role for organic posts as an 'always on' strategy or should everything be promoted? How much reach is enough to justify the effort in creating these assets?04:19: What dating advice would...
