People need to understand that storytelling works differently on Facebook than it does on Twitter. Making a Pinterest post involve a different psychology than it does on Instagram. Bucketing it all together as just “Social Media” is a huge mistake, guys! You have to respect the differences in order to be truly native.

Respecting the Psychology of the Platform
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Jul 27, 2022 · 9 min read
Hey everybody. Today’s blog is a recap of my most recent podcast, “A Perspective Shift in the Back of a Car in LA.” This feels big… This is “it.” But first, here’s the context: Dustin – who you all love so much from Tea with GaryVee – was with me last...