Respecting the Psychology of the Platform

People need to understand that storytelling works differently on Facebook than it does on Twitter. Making a Pinterest post involve a different psychology than it does on Instagram. Bucketing it all together as just “Social Media” is a huge mistake, guys! You have to respect the differences in order to be truly native.

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Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast on iTunes, Soundcloud, Spotify, Sticher, iHeart Radio, Google Play, and any other platform offering the real estate. It’s a massively important...