Respecting the Psychology of the Platform

People need to understand that storytelling works differently on Facebook than it does on Twitter. Making a Pinterest post involve a different psychology than it does on Instagram. Bucketing it all together as just “Social Media” is a huge mistake, guys! You have to respect the differences in order to be truly native.

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The world is changing, and it’s important to acknowledge that certain long held beliefs should be re-examined. So many of us are stuck doing things in an outdated way and it’s only leading us to unhappiness. With that in mind, let’s rethink the paths people can take from ages 18...

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