Q&A Session from PCBC 2014

00:00 – How to use an experimental budget to decide on a platform1:17 – How Facebook dark posts work3:07 – How best to reach the *right* people?5:20 – What if


I don’t believe that these people are spending any time on social media?8:30 – What’s the metric we should be tracking modern real-estate marketing against?

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For me, I'm only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is - whether you’re an entrepreneur or in sales or a designer or a developer - no matter what you do, your job is to tell...

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