Q&A Session from PCBC 2014

00:00 – How to use an experimental budget to decide on a platform1:17 – How Facebook dark posts work3:07 – How best to reach the *right* people?5:20 – What if


I don’t believe that these people are spending any time on social media?8:30 – What’s the metric we should be tracking modern real-estate marketing against?

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The world is changing, and it’s important to acknowledge that certain long held beliefs should be re-examined. So many of us are stuck doing things in an outdated way and it’s only leading us to unhappiness. With that in mind, let’s rethink the paths people can take from ages 18...

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