Promoting Posts on Facebook, Twitter & LinkedIn

Of course it’s worth promoting your content if you do it properly. I’ve talked about Facebook dark posts ad nauseum. But the real question you need to ask yourself first is “is my content actually good?” Because no amount of paid budget is going to save bad content. But if your content is on point, and you have the budget to be specifically targeting segments of your audience, then promoting your posts is absolutely worth it!

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