Madonna Released a Music Video On Snapchat and That’s a Huge Deal

For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution

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If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it....

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