For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution
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1 week ago · 4 min read
I’ve been talking about the musical.ly app for quite some time now and how I have been watching its progression. If you don’t know, musical.ly allows you to make short 15-second videos of yourself lip-syncing to popular music and audio bites. Think about it as a mashup of Vine, Snapchat,...