For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution
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6 hours ago · 3 min read
I always get bombarded with questions whenever a big company changes its logo, especially in the tech space. I’ve gotten questions about Medium, Uber, and now it’s about Instagram. I usually don’t even respond because I don’t have a lot of emotion for the question....