For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution
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Jul 27, 2022 · 9 min read
Hey everybody. Today’s blog is a recap of my most recent podcast, “A Perspective Shift in the Back of a Car in LA.” This feels big… This is “it.” But first, here’s the context: Dustin – who you all love so much from Tea with GaryVee – was with me last...