For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution
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11 months ago · 2 min read
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over the last couple of months. ...