For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution
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1 month ago · 2 min read
I am really pumped to share a new offering coming from VaynerMedia. Over the past 7.5 years we have built up best-in-class talent across multiple disciplines. It has been a goal of mine to be able to share this expertise with as many people in the business world as possible....