Madonna Released a Music Video On Snapchat and That’s a Huge Deal

For those of you who, unlike me, are not in Snapchat 100 times a day, something cool happened today. Today Madonna released the world-premier of her new music video on Snapchat’s new Discover platform.This is all part of Snapchat’s Discover world, and it’s completely different than how the platform has been used since it’s launch. Discover is media consumption on Snapchat. There are no “brand stories” any more. This is the media platform Snapchat is going with. This is how they will partner with brands. There is very little difference between this execution

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Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade. Eventually users will have greater privacy permissions, allowing them to block direct messages from occurring on the platform. As of right now, this does not exist, with Instagram allowing you to DM any user...

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