Inbound 2012 Keynote: Care Immensely or Die!

My best keynote in years! How about doing a random act of kindness for a customer you already have, and not one who just unsubscribed?

How about auditing your time, finding the dumb shit you’re doing, and reallocating even the smallest portion of it toward caring about your end consumer? The acquisition has been mapped. Now it’s all up to us as brands to start acting like humans again.

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For those of you just discovering this series, Road to Twelve and a Half is a countdown to the November 16th release of my sixth business book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success. I hope these blogs can serve as extra resources to build...

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