Here is How Amazon Put Borders Out of Business

The only way I’ve ever marketed is around lifetime value, and percentage of total wallet spend. Yes it starts with having a great product, but it is also about being


able to tell your story in the context of the world you’re living in. Some people don’t acknowledge that world. Those people don’t eat.

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For me, I'm only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is - whether you’re an entrepreneur or in sales or a designer or a developer - no matter what you do, your job is to tell...

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