Don’t Short-Change Your Podcast’s Ad Inventory

To me, there is one simple way to sell sponsorships. And that is this: ask for as much as possible. I’m not kidding. You don’t know what your ceiling is. If you go by CPM (cost per thousand impressions) and views, it really puts you in a tough spot. Why? Because views and impressions have … Continue reading Don’t Short-Change Your Podcast’s Ad Inventory