Category:  Social Media

The term “micro content” is something I started using three or four years ago. The notion was: content made specifically for the platform. You know, the videos, the pictures, the quotes, the written words that work on Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat, and TikTok.  It was the context of the...

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As a leader in the marketing world, Gary’s typically a “first mover” when it comes to the platforms he’s on, marketing strategies he implements, and even the words he uses. Terms like “micro content” and “underpriced attention” might seem daunting at first, but we’re here to help you understand what...

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