I don’t always make predictions, but I’m so excited to be at the forefront of what I perceive as a massive shift in the modern ad agency. I believe a “post creative strategist” is necessary for any brand that wants to curate and cultivate exceptional, on-brand content. At VaynerMedia, we’re hoping...
The term “micro content” is something I started using three or four years ago. The notion was: content made specifically for the platform. You know, the videos, the pictures, the quotes, the written words that work on Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat, and TikTok. It was the context of the...
If you are a computer repair salesman, and I tell you to make videos about how to repair computers, you might think of it as losing business. You’re probably thinking: “How does teaching my customers how to solve their problems for free get me more customers?” But the truth is...
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value...
