If you are a computer repair salesman, and I tell you to make videos about how to repair computers, you might think of it as losing business. You’re probably thinking: “How does teaching my customers how to solve their problems for free get me more customers?” But the truth is...
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value...
Early in my career, when I was really entrenched working at Wine Library, my dad pulled me aside and said something that I thought was curious.
I often tell my friends and colleagues that I’m in the business of being historically correct.
