Category:  Content Marketing

I don’t always make predictions, but I’m so excited to be at the forefront of what I perceive as a massive shift in the modern ad agency. I believe a “post creative strategist” is necessary for any brand that wants to curate and cultivate exceptional, on-brand content.  At VaynerMedia, we’re hoping...

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The term “micro content” is something I started using three or four years ago. The notion was: content made specifically for the platform. You know, the videos, the pictures, the quotes, the written words that work on Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat, and TikTok.  It was the context of the...

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