Category:  Business

As a leader in the marketing world, Gary’s typically a “first mover” when it comes to the platforms he’s on, marketing strategies he implements, and even the words he uses. Terms like “micro content” and “underpriced attention” might seem daunting at first, but we’re here to help you understand what...

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Recently, interest in fundraising for just causes has increased. Although there are many people who would give money, or time, to support social change, they often struggle to find organizations they wholeheartedly trust. The issue often lies with how nonprofits present themselves and interact with potential donors. We discussed this...

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Out of all the terms CEO and media magnate Gary Vaynerchuk has coined, underpriced attention may be the least understood.  Gary speaks about this all of the time, yet there are still different forms of media today that remain “underpriced” relative to the attention they could bring. Below, we’ll talk about...

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