Facebook is preparing to launch its very own competitor to TikTok, Instagram Reels. Using the popular photo sharing platform as a testing field, Instagram Reels will have several, nearly identical, features that mirror TikTok’s; the Chinese based newcomer. It comes as no surprise that Facebook would attempt to replicate TikTok’s...

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“Whether it’s slime or sneakers, whether it’s esports when Drake and Juju [Smith-Schuster]  join Ninja on Twitch, whether it’s DJ Khaled on a jet ski or Ashton Kutcher challenging CNN to get to a million Twitter followers -- every emerging consumer “thing” needs micro and macro moments,” Gary Vaynerchuk explains...

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