I don’t always make predictions, but I’m so excited to be at the forefront of what I perceive as a massive shift in the modern ad agency. I believe a “post creative strategist” is necessary for any brand that wants to curate and cultivate exceptional, on-brand content.  At VaynerMedia, we’re hoping...

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Whether you are a public figure or not, you’re always going to have to deal with people’s opinions of your work. Sometimes, it will be valid; other times, it won’t. Judge the judger, before you let their opinion get to you. Regardless of who is giving you the praise, or...

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The term “micro content” is something I started using three or four years ago. The notion was: content made specifically for the platform. You know, the videos, the pictures, the quotes, the written words that work on Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat, and TikTok.  It was the context of the...

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As a leader in the marketing world, Gary’s typically a “first mover” when it comes to the platforms he’s on, marketing strategies he implements, and even the words he uses. Terms like “micro content” and “underpriced attention” might seem daunting at first, but we’re here to help you understand what...

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Recently, interest in fundraising for just causes has increased. Although there are many people who would give money, or time, to support social change, they often struggle to find organizations they wholeheartedly trust. The issue often lies with how nonprofits present themselves and interact with potential donors. We discussed this...

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Out of all the terms CEO and media magnate Gary Vaynerchuk has coined, underpriced attention may be the least understood.  Gary speaks about this all of the time, yet there are still different forms of media today that remain “underpriced” relative to the attention they could bring. Below, we’ll talk about...

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Many of you have questions about investing and collecting sports cards, but don’t know where to begin.  Don’t worry--I've got the links on everything you need to get started on your journey with collecting and investing. Trust me when I say, sports cards are going through an enormous transformation right now. ...

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