#QOTD: Which historic figure would you like to have dinner with? 😉
01:23 – In episode 63, you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut?
07:00 – What are your thoughts on the marketing opportunities in the new app Yik Yak?
09:33 – We spend all of our time pouring our creativity into projects for our clients so that when it’s time to shift gears and focus on our brand, we’re fucking exhausted. How do you keep it burning for both?
11:55 – What have your children taught you about life and business?
14:14 – Who is the historical figure you would have lunch with if you could? And why?
How do you work 100% for clients and another 100% for your own brand? The answer is simple: you need to work harder. And faster. There’s really nothing else to it. I’m exhausted every day, but I’m making all sorts of things happen in my eighteen hours. Not only am I working eighteen hours, I’m working fast as hell in this eighteen hours. And, I’m prioritizing what’s important and what’s not.
We’re all different. We work in different ways. If you’re Type A, maybe you just need to schedule non-negotiable time for your personal brand if it’s that important to you. But really, there is no magic answer here. The answer is just more time, and faster within that time.
Now, the faster part might confuse some people. I always tell people to start working harder, stop watching Lost, but there’s another variable: be much faster in the hours you’er already in. There is not a second that’s down for me. Some people say they work ten minutes day, but then when I audit them, there’s fifteen minutes here and there where they watched a YouTube video. We fight for minutes on my team. Even seconds.
I used to think I was the biggest workaholic that lived. From twenty-two to thirty, I really thought I was all in. But I had enough time to bullshit about baseball with friends. I had time. Now, I’m dramatically faster. And I’m working more hours. That’s how it’s happening.
So that’s the answer. More hours. Faster. Better. Stronger.