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#AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing

#QOTD: Guess how many almonds are in the jar that’s next to me? Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!

#TIMESTAMPS
00:51 – What trends should brick and mortar stores be paying attention to over the next 12 to 18 months?
03:20 – With all the talk about #Snapcash what is the one thing you’ll teach your kids about money?
04:30 – How much of my advertising marketing dollars, should I spend on salespeople or telemarketing? vs direct mail, print and traditional marketing? vs online?
07:45 Do you script answers or improvise? How much time do you invest in prep and production per show?
09:16 – Can you explain in more detail your statement from @marketmakers that Superbow-ads are underpriced?

#LINKS
https://www.youtube.com/watch?v=bWSpS…

It’s funny to hear that people are referring to cellphones and other mobile devices as the “second screen.” As far as I’m concerned, in this DVR’d world we live in, most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I’m pretty certain we’re at a moment in time where our mobile devices are indeed our ‘first’ screen of choice.

When it comes to retail though, it makes sense that we refer to our phones as the “second screen” because it certainly holds true that our eyeballs serve as the ‘first screen’ when we’re walking around. What’s really resonated with me recently with retail is how people are behaving when they’re out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they’re too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing.

This has been a hot topic of discussion over the last few years — how phones and other devices will play a role in our shopping experiences — and is something I’m very interested in. Brands need to start being more conscious of how we’re using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there’s no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from.

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