GET IN THE COMMENTS! I EXPECT TONS OF BANTER ON THIS EPISODE
#QOTD – Are you a chugger, or did you have a turning-point moment, and if so, what was it?
00:28- Would love to hear your opinion on whether a RP company or person should be overseeing #socialmedia for business.
02:14 – What was the moment you knew you would be “okay” when starting your business?
04:04 – Is there a way to drive traffic to a website when posting content directly to Facebook?
05:43 – You said it’s important to put out daily content. As a realtor what kind of daily video content would you produce?
07:48 – Most big success have a huge turning point where things really take off. What was that turning point for Winelibrary
If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I’m selling homes in Millburn, NJ, I’m putting out a daily piece of content featuring the the school, then I’m interviewing the individual teachers. I’m reviewing every single local shop: The wine store, the sandwich shop. I’m interviewing people who have lived in the neighborhood for 50 years. I’m putting out content to make you romantic about the area.
People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way).
So I’m doing daily content about the 20-mile radius around the area where you’re selling homes. I’m finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home.