#QOTD – What are the first three sites you look at in the morning?
00:33 – What do you look for when hiring creatives?
01:43 – You’re like a billionaire right? What do you splurge on?
02:45 – Pre-Season hockey is on, if you owned a hockey team what would you do with snapchat?
04:25- How do you generate novel ideas in an overpopulated seemingly stale industry? (the fitness industry in my case)
05:53 – With the NFL in London this week, what do you think about sports franchises moving to different cities or countries?
I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the “agency world” right now. I think I’ve been to like six other agencies because we had meetings there, but that is literally it. I don’t read AdAge, I don’t ask my senior people what they did at other agencies.
For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing.
So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they’re just doing the same crap, too.
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