Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast on iTunes, Soundcloud, Spotify, Sticher, iHeart Radio, Google Play, and any other platform offering the real estate. It’s a massively important space that I constantly get asked about so I decided it was time to put this article out.
VaynerNation, as most of you might know, in the last 8 months I’ve released three different sneakers with K-Swiss and I’ve announced that my fourth signature shoe with them, appropriately titled ‘Clouds and Dirt’, is releasing July 16th. All of this involvement with K-Swiss has got me thinking, and from engaging with all of you over the years, I know my community has a lot of heart and interest in understanding how to grow an apparel brand, be it sneakers, hoodies, t-shirts, etc.