Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
During his time in the family business, Vaynerchuk also started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV, filming 1,000 episodes over a 5-year window. Gary’s wine knowledge, charisma, and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien, as well as establishing him as one of the most followed people on social media during its nascent years.
Not only did Gary leverage content creation and the rise of social media for his personal brand, but it was the seed which would become the pillar to his now 9-year old advertising agency VaynerMedia, servicing brands with an ever-expanding variety of offerings.
Outside of being the Chairman and CEO of his own companies, Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook,Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 50 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am on
In addition to VaynerMedia, VaynerX also houses The Gallery, a new publishing company started after acquiring leading women’s lifestyle property PureWow in January 2017. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports and restaurant reservations app Resy.
Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast on iTunes, Soundcloud, Spotify, Sticher, iHeart Radio, Google Play, and any other platform offering the real estate. It’s a massively important space that I constantly get asked about so I decided it was time to put this article out.
VaynerNation, as most of you might know, in the last 8 months I’ve released three different sneakers with K-Swiss and I’ve announced that my fourth signature shoe with them, appropriately titled ‘Clouds and Dirt’, is releasing July 16th. All of this involvement with K-Swiss has got me thinking, and from engaging with all of you over the years, I know my community has a lot of heart and interest in understanding how to grow an apparel brand, be it sneakers, hoodies, t-shirts, etc. So .. with that .. I wanted to do something special for you all which I’m dubbing ‘Apparel and Footwear Marketing in 2018.’ It’ll be a three hour livestream held on June 12th from 2:30 - 5:30 PM EST consisting of an open conversation about my take on what we’re doing with K-Swiss and how I’ve been able to scale that relationship, but more importantly, what anyone living in 2018 with the ambition of growing an apparel brand should be focusing on in order to get their business to where they want it to be. And as you saw in 2016 with my #AskGaryVee Book Super-8 livestream, this one might just get a little crazy too. I’ll be going live on all major livestreaming platforms so expect to have some fun with me :) Sound good? Can’t wait to see you guys and make sure to RSVP here!!!