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The ROI isn’t the Point!

“No immediate return on investment” is NOT the same thing as “not worth your time.” If anything, platforms that force you to play the long game provide MORE value if


you’re willing to stick with them.

Watch the rest of this session here.

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If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it....

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