In this clip from Power Lunch, it was two questions with a similar theme. Whether it comes to online gambling or ousting CEOs, the bottom line is that too many people refuse to play the game like the year it is. Of course you want to protect your business, but you have to be playing offense and innovating instead of playing defense and trying to stand in the way of progress.
Cyber Monday is becoming a very real thing. You have all of these oldschool brick-and-mortar brands looking at companies like Amazon and realizing that they need to get into the game, so now you have really active participation coming from places like Macy’s, and major misses coming from places like Sears.
People need to understand that storytelling works differently on Facebook than it does on Twitter. Making a Pinterest post involve a different psychology than it does on Instagram. Bucketing it all together as just “Social Media” is a huge mistake, guys! You have to respect the differences in order to be truly native.
This one was awesome. I went on a tear about how boardroom politics are bullshit, how business schools are hopelessly unprepared, how being a junior brand manager sucks, and the ONE THING that brand marketers can do to help themselves. This one is really worth watching. Let me know what you think in the comments.
This is less of a keynote, and more like 20 minutes of advice. I don’t usually get to talk to an audience like this, so it was a really awesome opportunity for me.
If you’re about to graduate I want you to seriously think about spending the next three to four years of your life trying to execute on your dream. This is literally the absolute best time to do it.