Whether you like it or not, every single one of you is now a media company. The tools are easy, free, and everywhere. More importantly, producing content is now the BASELINE for all companies. It literally doesn’t matter what you do, if you’re not producing content, you basically don’t exist. So what’s your excuse?
I’m a huge fan of content. I’m obsessed with it. But now, content is in abundant supply, so we have a supply and demand issue. There is so much of it out there that it’s no longer enough to just be great at it.
A lot of people have been talking about quantity versus quality of content. My question is ‘Why not both?’
Here’s a link to Scott Monty’s blog that I mentioned.
So about 10-14 times a week, I get an email, or someone stops me in the street – literally – and says “Gary you always talk about working so much. The hustle. All the hours you need to put in. Well hey man, I know working hard is great, but I work smart. That’s why I’m going to win just as much.” And I always say to them, “Why not both?” Why not working smart all the time and hustling? Because the people who really crush are doing that. You’re working smart and hard. Why not both?