My best keynote in years!
How about doing a random act of kindness for a customer you already have, and not one who just unsubscribed? How about auditing your time, finding the dumb shit you’re doing, and reallocating even the smallest portion of it toward caring about your end consumer? The acquisition has been mapped. Now it’s all up to us as brands to start acting like humans again.
This is from the Build a Business competition I’m working on with Shopify. Enter now!
This is the most practical time in history to become an entrepreneur. Do it at the expense of watching Breaking Bad. Do it at the expense of playing Madden. Do it at the expense of going out for drinks. Don’t you think you could forgo those things for a year for the chance at such massive potential upside? I think you could, and I really think you should.
I’m a huge fan of content. I’m obsessed with it. But now, content is in abundant supply, so we have a supply and demand issue. There is so much of it out there that it’s no longer enough to just be great at it.
People need to understand that storytelling works differently on Facebook than it does on Twitter. Making a Pinterest post involve a different psychology than it does on Instagram. Bucketing it all together as just “Social Media” is a huge mistake, guys! You have to respect the differences in order to be truly native.
I’ve spent a lot of time trying to quantify exactly what it is that I’m looking for in potential business partners and employees, and I’ve realized a very specific common strain runs through most of my favorite candidates: Experience in retail.