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Don’t Be a Dick: Everybody is “Relevant”

Relevance is massively subjective! If you want to get to someone specific, chances are you’re not the only one. Widen your scope and see where the connections are! Don’t just


focus on “that one relevant person.”

Check this out

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If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it....

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